Do you know something very interesting is happening in the global fashion market?
Top-name designer labels such as Gucci, Michael Kors, Versace, Burberry, Chanel, Jean Paul Gaultier, Valentino, Prada, and many more— all former advocates of the fur trade – have suddenly declined to work with animal fur after decades of pressure from animal rights organizations and activists.
Fur-free fashion weeks are held in Oslo, Helsinki, Amsterdam, Melbourne, and Perth. Outside of Fashion Week, change is occurring as well: California became the first state in the United States to prohibit the sale and manufacture of animal fur in 2019.
Animal fur is finally getting the cold shoulder from the fashion industry, which has been coming for a long time – and in this age of sustainability, the separation appears to be final this time. Fur farming has been banned in many other countries like Austria, Bosnia and Herzegovina, Belgium, Croatia, Czech Republic, Estonia, the Netherlands, Norway, Serbia, the UK, etc.
Even still, animal rights activists and environmentalists alike cannot ignore the environmental impact of faux fur, which is a vegan alternative to fur. Faux fur, which is mostly made from petroleum-derived polymers, is extremely harmful to make. Furthermore, it contains microplastic particles that contaminate waterways when the fur is washed. In addition to this faux fur is also non-biodegradable, further cementing its reputation as an environmental villain.
However, it’s possible that today’s aware fashionistas don’t have to choose between two evils. Ecopel, a French faux-fur company, is redefining the faux-fur landscape by offering solutions that are both environmentally and animal-friendly.
Ecopel is well aware of faux fur’s negative image in terms of environmental impact, and they are at the forefront of a new faux-fur sector that tries to be more environmentally friendly. The company is currently experimenting with recycled faux fur: at their mills in Asia, they have devised a system that collects post-consumer plastic bottles with the purpose of transforming them into a luxury faux-fur material, helping to reduce the plastic waste crisis, along with providing durable faux fur fabric that is kinder to the planet.
KOBA Faux fur, developed by ECOPEL, incorporates DuPont™ Sorona fiber to provide a soft, versatile, and long-lasting fur alternative for the worldwide fashion industry.
KOBA fur is comprised entirely of Sorona® fibers, making it the first commercially available faux fur made entirely of bio-based materials. 100% Sorona® polymer homofilament fiber was used.
How is Koba fur sustainable?
KOBA(r) is a superb example of fashion circularity. Corn-based components are a waste product from the biofuel industry (not a food source) that would otherwise go to waste. A new, green fiber made from renewable sources is feasible thanks to the valorization of this corn component. Like all polyester faux fur, KOBA(r) is 100% recyclable.
KOBA® faux fur is made up of 37% plants, which means that
✓ 30% energy reduction
✓ 63% Greenhouse gas emission reduction
✓ And still animal-friendly
Achievements
During Paris Fashion Week, the Koba Fur-Free Fur made its premiere as an onyx black faux fur coat at Stella McCartney’s Spring/Summer 2020 fashion show which won the Innovation Award at the PETA Fashion Awards in 2019.
REFERENCES:
Tales of the Apparel World 
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